MA (Media Leadership & Innovation) Aga Khan University, Nairobi, Kenya | Bachelor of Business Administration, Mak, Kampala, Uganda | Post Graduate Certificate, Mass Communication (New Media & Society) University of Leicester, UK | Higher National Diploma in Marketing, Makerere University Business School, Kampala, Uganda | Advanced International Training Program in media regulation in a Democratic framework, Fojo Media Institute, Linnaeus University, Kalmar, Sweden | Executive Media Leadership Training, Strathmore Business School, Nairobi, Kenya | Newsroom Management Course, Commonwealth Press Institute, UK | Fellowship Training in Leadership, Marquette University, The Les Aspen Center, Washington DC, USA | Certificate in Education and Development Reporting, African Centre for Communication Education (ACCE), University of Nairobi, Kenya | Certificate in Business Reporting, World Bank Institute, USA | Certificate in Conflict Reporting, Conciliatory Resources, UK

Ambitious and self-driven senior editor with skills in media projects management, communications and media strategy with extensive experience in content production, newsroom management, media relations and directing new media models strategy. Proven success in planning, developing, managing and implementing media strategies and measuring results across traditional media and digital channels, using new media business models. Demonstrated experience in creating, improving and maintaining content to achieve business goals. I also come out strong in creative writing skills, monitoring web traffic and metrics to identify best practices. Strong experience in aligning the business narratives and messages in line with the content strategies and editorial decisions. I am confident that with my experience and expertise, I would be an asset to any team looking to implement a media/communications project.

2022: Media Viability Consultant – DW Akademie/Innovations Village:

Working with small and medium sized media houses in Uganda to help with changing their business models and prepare them to respond to new concepts driven by technology.

2021 – to date: Publisher/Executive Editor, theKampalaReport (www.theKampalaReport.com):

As Publisher, of the Online/Digital Publisher — theKampalaReport: I am responsible for setting up and overseeing the strategic direction of the online publisher, and directing the business strategy.

Working with partners and teams, we keep a credible publishing and news media company, providing our audiences with a credible news and information platform, fact checking opportunities and creating a relationship between brands and their consumers.

theKampalaReport, is known for accurate, authoritative news content, diversity of opinion and analysis, covering the latest news and events from Uganda’s capital Kampala, the Ugandan countryside and East Africa region contexts.

2017 – Present: Editorial Director, PML Daily (www.pmldaily.com):

As Editorial Director of the Online/Digital Publisher — PML Daily, I am responsible for overseeing the editorial staff operations regarding content generation and production, setting the weekly agenda for editors, maintaining editorial calendars, running strategy and product development strategy and directing recruitment of talent.

Working with partners and teams, we keep a professional news site and have the task and mandate to develop future content packages for use across multiple platforms and use of metrics and analytics to drive content strategy.

PML Daily, (http://www.pmldaily.com/) is a premier news website based in Kampala, Uganda.

2017 – Present: Media and PR Advisor/Consultant to the Secretary General, Uganda Episcopal Conference:

Responsible for the development of strategic communications materials, and developing write ups for the Communications function of the Catholic Church in Uganda. Efforts include support of the Church’s messaging function, development of strategic communications programs; offering media relations expertise, media strategy and coordination for the Uganda Martyrs Day Celebrations, and the SECAM 2019 Golden Jubilee Celebrations, among others.

• Developing content for the Bishops and Archbishop’s press briefings ahead of all media engagements.
• Media coordination for press conferences, talk show appearances and live coverage for Church events.
• Developing communication and visibility materials like banners , posters and bill boards.
• Providing technical support of the Church’s brand messaging, development and implementation of the communication programs.
• Coordinated the Catholic Church partnership with NEMA for the Tuve KuKaveera (anti-plastics) campaign in Uganda.
• Develop and edit the official souvenir copy of the Uganda Martyr’s Day Magazine (Implemented an internal standard design, navigation structure and content philosophy) as well as the 2019 SECAM Golden Jubilee Souvenir Magazine.

2016 – 2017: Director of Strategy & Media Relations, Vachi Communications Uganda Limited:

Responsible for leading the development of strategic communications programs and elevating the company profile. Efforts included support of the company’s brand messaging, development of strategic communications programs; media relations expert, media strategist and company spokesperson, executive thought leadership, vendor management, and budget management.

• Developed and implemented the communication strategy for oil gas sector for the Ministry of Energy Uganda.
• Developed the popular version of the UHRC annual reports for the Uganda Human Rights Commission.
• Served as media strategist and spokesperson; responsible for identifying and building relationships with new and existing editors, reporters, producers, bloggers and tech analysts to increase media coverage for clients.
• Supervised a team of staff, associate consultants and built capacity through coaching and mentoring in order to meet the strategic goals and business objectives while staying within the budget.

2014 – 2016: Associate Editor (News), The Daily Monitor Newspaper:

Responsible for reviewing and editing the work of staff or freelance writers, enforcing deadlines, and overseeing the production of newspapers and/or websites. I was also involved in reviewing other’s content and making the necessary changes, planning and assisting in the production, supervising news editors and other product editors and other related administrative duties.

• Headed the newspaper’s coverage of His Holiness Pope Francis Visit to Uganda, in November 2015, which was considered the best coverage in the region.
• Headed the newspaper’s 2016 Presidential and General Elections Coverage Desk which was also rated as one of the most comprehensive and balanced political reporting in the country.
• Reviewed content and made adjustments before publication to make sure the newspaper upholds the highest editorial standards thereby enhancing its credibility.
• Built capacity of staff through coaching and mentoring as part of the succession planning process.
• Updated the newspaper’s editorial policy and social media policy as part of my KPI’s of developing policies and procedures and rolling them out.
• Carried out independent research and investigations in order to get quality exclusive content that grows readership

2008 -2014: News Editor, The Daily Monitor Newspaper:

Responsible for deciding which news stories are printed in the newspaper long before the paper is published. I was also responsible for assigning reporters to cover the news, checking for accuracy and fairness in the newspaper’s articles, developing a daily news docket and also writing headlines.

• Led the team that initiated the Nation Media Group Media Lab (a graduate training journalism initiative, which saw recruitment of talented young graduates from all disciplines. As a result, some of the key talented journalists and communicators in Uganda came from this initiative)
• Managed the convergency of NMG African Correspondents, that saw increased and authoritative coverage of Africa and African issues from better contexts.
• Built capacity of staff under me through coaching and mentoring hence improved productivity and performance of the company.
• I critiqued the prior newspaper’s published and this helped in improving the quality of the production in terms of content.
• Developed performance work plans and strategies for effective work performance.
• Designed and produced content and also making all the modifications to improve on appearance.
• Developed and monitored the utilisation of the department budget.
• Organised the newspaper’s election coverage of 2011 elections and exclusively interviewed one key candidate in the race President Yoweri K. Museveni as part of the exclusive authoritative content

2006-2008: Investigations & Special Projects Editor, The Daily Monitor Newspaper:

• Responsibilities included handling the newspapers big investigative projects and special events e.g. the special editions during the Commonwealth Heads of Government Meeting in Kampala, 2007.
• Daily Monitor won the investigative journalism award of the year in 2005, 2006 and 2007.
• Interviewed Mr. Don McKinnon, Common Wealth Secretary General, part of exclusive authoritative content.
• Interviewed President Barack Obama (2005, Washington DC), as part of exclusive authoritative contents and a follow up of exposing the different corruption scandals we had investigated.

2005-2006: Senior Reporter & Head of Investigation Desk, The Daily Monitor Newspaper:

Responsible for producing long term investigations as well as contributing to our reporting on big ongoing stories. I was also overseeing the investigations by other Daily Monitor staff and freelances, ensuring that they meet our editorial standards and are legally safe.

• Conducted thorough and expansive investigations around issues and key public interest topics, delivering exclusive stories for Daily Monitor investigative journalism.
• Led the investigative efforts by other members of the Daily Monitor team as well as acting as a point of contact for freelancers offering stories to the programme.
• Ensured fast, accurate and entertaining reporting. To deliver complex ideas clearly. To write and produce well-crafted and imaginative packages.
• Forged relationships with other investigative organisations like the IGG and CID and Civil Society.

2001-2005: Senior Correspondent Politics & War — The Daily Monitor Newspaper:

I was a reporter assigned to cover stories and issues related to war and politics. I was stationed in the locations where the war is being fought, and observe conflict firsthand — South Sudan, Northern Uganda and the DR Congo. I also interviewed military personnel and civilians and also investigated stories and support claims made in my articles or reports.

• Brought images and written accounts of major events.
• Gathered information before presenting it to the public like war correspondents do.
• Prepared reports by examining official documents, investigating tips, and interviewing sources, which can include military commanders, civilians, and soldiers.
• Observed conflicts firsthand, correspondents sometimes embedded with combat units where I was exposed to dangerous environments since I often accompanied troops to the front lines.
• Interviewed Salvar Kirr (South Sudan, 2001) Exclusive Content Gathering.
• Other military personnel interviewed included (General Aronda Nyakairima (RIP), Gen. David Muhoozi, etc.

2000-2001: Retained Correspondent, The Daily Monitor Newspaper:

• Was a correspondent covering general areas in education, health, politics and business, going up with regular news reports around public interest issues.
• Became the newspaper’s specialist on money markets covering the forex reading extensively, and helped in the starting of the Forex Bureau Association of Uganda.
• Was assigned to the education beat and covered both Higher Education and General education developments extensively.
• Was voted the best employee of the year, 1999 an 2000.

1998-2000: Freelance Reporter, The Daily Monitor Newspaper:

• Covered all university news, bringing timely content that brought it young readers to the newspaper.
• Carried out research tasks as assigned by editors to come up with exclusive content for news reports.
• Was assigned to the newspapers Mbarara Bureau to revive it’s news reporting function, a task I carried well that led to subsequent promotions.

• 2022: MA – Media Leadership and Innovation: Aga Khan University, Graduate school of Media and Communication (Nairobi)
• 2016: Post Graduate Certificate, Mass Communication (New Media & Society): University of Leicester, United Kingdom
• 2007: Bachelor of Business Administration: Makerere University, Kampala, Uganda
• 2000: Higher National Diploma in Marketing: Makerere University Business School

2020: Fojo Media Institute, Linnaeus University, Kalmar, Sweden, (Advanced International Training Programme in Media Regulation in a Democratic Framework)

2012: Strathmore Business School, Nairobi, Kenya (Executive Media Leadership Training)

2011: Commonwealth Press Institute (UK) (Newsroom Management Course)

2005: Marquette University – The Les Aspin Center, Washington D.C, (Fellowship Training in Leadership)

2004: University of Nairobi, African Council for Communication Education, (ACCE) (Certificate in Education and Development Reporting)

2001: World Bank Institute, USA (Certificate in Business Reporting)

2000: Conciliatory Resources, UK (Certificate in Conflict Reporting)

1. Uganda Editor’s Guild (Treasurer, 2019-2023)
2. Uganda Media Sector Working Group, (Executive Committee Member, 2021)
3. Talkshow Panelist, Friday Media Roundtable (NBS TV, Uganda); The Fourth Estate (NTV, Uganda).